Assistant Manager, Product Planning


Job Description

Position Summary

This role is responsible for planning and implementation of action plans for AV business to ensure achievement of business goals. Will also be responsible for working with Online Team for the achievement of TV/AV business goals (Online).

Role and Responsibilities

  • Overall accountable for the assigned product in driving the market shares, API and the total product portfolio to achieve the sales targets.
  • Manage product roadmaps, product lifecycle, product positioning, pricing, and promotion planning to ensure that we increase our leadership and market share position
  • To conduct competitive product benchmarking on pricing, promotion and product
  • Collection of market information and sell-out data for formulating of product strategies
  • Work closely with Marketing Manager to plan go-to-market strategies for product launches
  • Collaborate with Marketing Communication team for all ATL & BTL execution
  • Collaborate with Retail Marketing team for all field force and in-store execution
  • Demand Planning with Key Account Managers towards the achievement of sales target and KPI
  • Regular discussion with retailers and partners for event and activities planning
  • Monthly P&L and sales forecasting
  • P&L management to ensure profitable business growth
  • Working with Online Team towards the achievement of online business goals for TV/AV (Market Place / Samsung E-store)
  • Weekly management reporting
  • 3 months marketing activities and budgeting
  • Promoter incentive planning
  • Any other Ad Hoc duties and reporting

Skills and Qualifications

  • Minimum Bachelor's degree, preferably in Business Management / Marketing
  • Has no less than 5 years of experience of marketing/product management/business
  • Commercial savviness and acumen
  • Good business planning, project management and execution skills
  • Good communication, presentation and interpersonal skills

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