Associate Director, Digital Strategy
We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.
We’re looking for an Associate Director, Digital Strategy to join our team. You are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.
The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.
Acts as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
Cultivates and maintain trusted relationships with key clients
Troubleshoots client problems as they arise, seeking senior management input when appropriate
Builds and leverage deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media
Creates digital solutions to answer clients’ business needs on a short-term and long-term basis
Displays and encourage creativity and innovation. Actively participate in brainstorms and connect with creative resources
Develops and implements strategies and tactical programs to influence audiences across digital and social ecosystems
Monitors, analyzes and communicates trends, news on emerging technologies and social metrics as part of client counsel
Potentially runs a piece of digital business
Is flexible and facilitate teamwork within client account team; focus on a common goal, working with multiple teams with different core capabilities
7+ years' Digital interactive experience
Recognized expertise in developing strategic creative solutions for clients
Ability to provide clear creative conceptual direction and to motivate cross functional teams
Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
An appreciation of storytelling and a desire to find the narrative in anything.
A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
Understanding of standard approaches to data analytics, ads implementation, application development and platform integration
As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Paid maternity/paternity leave
Interested? We’ve got an opportunity for you.
External Company Name: Ketchum Inc.
External Company URL: www.ketchum.com
Street: 1285 Avenue of the Americas
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