Associate, Integrated Brand Marketing

SickKids Foundation

Job Description

SICKKIDS FOUNDATION IS ON THE HUNT
FOR AN EXTRAORDINARY
ASSOCIATE, INTEGRATED BRAND
MARKETING.

DATE POSTED:
July 22, 2020


POSITION STATUS:
Permanent Full Time Position


AVAILABLE:
Immediately


DESCRIPTION OF THE POSITION:


The Associate, Integrated Brand Marketing assists the Director, Associate Directors
and Marketing managers in strategic development and execution of marketing and
communications strategies/campaigns with the goal of driving fundraising results and
maintaining the number one charity brand in Canada. In addition to supporting the
development of brand equity content creation and advertising, the Associate will be
an active participant in a fast-paced, full-service team that supports the direct &
digital marketing (DDM), and corporate & community partnerships (CCP) portfolios.
The Associate will work cross functionally with various departments in the execution
of project deliverables and work to ensure all marketing materials are completed in a
timely manner. This position reports to the Manager, Integrated Brand Marketing.

YOU WILL:

• Provide day-to-day support to ensure the effective execution and delivery of marketing and
communications initiatives that support the above-mentioned portfolios: this includes supporting
the manager in the development and execution of advertising campaigns, internal and external
communications plans and tactics to support fundraising initiatives for the DDM & CCP portfolios;
• Deliver updates on status of tasks, and create supporting documentation;
• Assist in the writing and presentation of creative and project briefs;
• Assists in developing strategic communication frameworks or marketing strategy decks;
• Manages aspects of many marketing projects including agency or internal creative services,
budget, timelines, production and trafficking of assets, post campaign performance, and managing
internal and external partnerships required to execute, and is an active team member on larger scale
marketing initiatives alongside other Brand Strategy&Communications team members pending scale;
• Daily re-prioritization of competing projects for different business units - resolved through
constant communication and a deep understanding of organization wide priorities and resourcing
available;
• Responsible for sharing developed materials with colleagues on the brand strategy team to
ensure amplification of assets and that all marketing investments are used to their full potential;
• Act as a service-oriented point of contact for providing requested information, marketing
material, securing quotes from outside vendors and suppliers and;
• Issue and circulate contact reports from meetings.

ABOUT YOU:

Must Have:


• Provide day-to-day support to ensure the effective execution and delivery of marketing and
communications initiatives that support the above-mentioned portfolios: this includes supporting
the manager in the development and execution of advertising campaigns, internal and external
communications plans and tactics to support fundraising initiatives for the DDM & CCP portfolios;
• Deliver updates on status of tasks, and create supporting documentation;
• Assist in the writing and presentation of creative and project briefs;
• Assists in developing strategic communication frameworks or marketing strategy decks;
• Manages aspects of many marketing projects including agency or internal creative services,
budget, timelines, production and trafficking of assets, post campaign performance, and managing
internal and external partnerships required to execute, and is an active team member on larger scale
marketing initiatives alongside other Brand Strategy&Communications team members pending scale;
• Daily re-prioritization of competing projects for different business units - resolved through
constant communication and a deep understanding of organization wide priorities and resourcing
available;
• Responsible for sharing developed materials with colleagues on the brand strategy team to
ensure amplification of assets and that all marketing investments are used to their full potential;
• Act as a service-oriented point of contact for providing requested information, marketing
material, securing quotes from outside vendors and suppliers and;
• Issue and circulate contact reports from meetings.
Must Have:
• Post-secondary education in Marketing, Communications, Business or related field;
• Minimum 2-3 years’ experience in a marketing support role, either agency or client-side;
• Strong interest in development of marketing content and integrated marketing;
• Demonstrated experience with creative asset development production (broadcast, print,
collateral, digital assets);
• Proficiency with MS Excel, Word, Outlook and a willingness to learn new computer software
programs as required;
• Excellent interpersonal and communication skills (both written and verbal);
• Exceptional organization skills and ability to coordinate multiple projects within tightly
prescribed timelines and;
• Detail oriented and proactive in anticipating and responding to team's needs.

Nice to Have:


• Advertising agency experience with experience working with creative people would be an
asset. 

ABOUT US:
SickKids Foundation leads the fight for The Hospital for Sick Children (SickKids), one
of the world’s foremost paediatric health-care institutions. Founded in 1972, SickKids
Foundation is the largest charitable funder of child health research, learning and
care in Canada. As a national charity, SickKids Foundation also invests in national
and international initiatives to benefit children in Canada and around the world.
Philanthropy is a critical source of funding for SickKids. Thanks to the generosity of
the community, and as a result of a record-breaking year in fundraising, SickKids
Foundation generated an unprecedented $190 million for the fiscal year ending
March 31, 2020. We achieve that by not being ordinary in anything we do.


HOURS: 35 hours per week Monday to Friday


AVAILABLE TO:
Internal and External Candidates


DEADLINE: August 5, 2020


SUBMIT RESUME TO:
Please apply on-line by visiting our website:
www.sickkidsfoundation.com/careersandvolunteers


SickKids Foundation is committed to fostering an inclusive, accessible environment,
where all individuals feel valued, respected and supported. Candidates who require
accommodation during the recruitment process should contact the Human
Resources Department.

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