B2B Customer Marketing Coordinator

Penn Foster

Job Description

Position Summary:

Penn Foster is a leading education technology company working to bridge the gap between education and economic opportunity. We empower over 250,000 individuals each year to attain training and education that increases their earning potential and we help organizations thrive by ensuring that their workforces are skilled to meet evolving business needs. The company partners with employers, educational institutions, and human services organizations to design and deliver digital and blended-learning programs that attract, upskill, and retrain workers. Penn Foster trains for America?s fastest-growing professions across healthcare, manufacturing, transportation, and veterinary health while also providing foundational skill development through the largest adult high school in the country.

We are growing quickly and continue to increase our business customers every day, helping them to train their workers so they can compete in high-demand markets. We?re looking for an energetic, ambitious, creative, and customer-centric marketer who thrives in a fast-paced environment to join our team. As a Marketing Coordinator on the B2B Customer Marketing team, you will support a variety of marketing campaigns designed to delight, engage, and help clients achieve success with Penn Foster. Your mission is to support the team in building a community of brand advocates, identifying cross-sell and upsell opportunities, and providing an excellent customer experience.

Essential Job Functions:

  • A bachelor?s degree in marketing or business preferred

  • One (1) year experience in a B2B marketing role preferred

  • Customer-centric marketer with strong passion for serving and understanding customers

  • Strong verbal and written communications skills

  • Excellent attention to detail and strong organizational skills

  • Strong interpersonal skills to help nurture customer relationships and work with cross-functional teams

  • Analytical skills to determine marketing effectiveness of customer engagement efforts, test and track campaigns, and use data to drive decision-making

  • Agency-like mindset with ability to build either customizable or repeatable processes for customer campaigns

  • Ability to work independently as well as in a team environment, often under tight deadlines

  • Genuine collaborative team player who wants to see others and themselves thrive

  • Experience with marketing automation tools (HubSpot, etc.) and CRM systems (Salesforce, etc.) a plus

  • Working knowledge of HTML and CSS a plus

About Us:

At Penn Foster, we are dedicated to helping over 250,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Backed by Bain Capital Double Impact and together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that?s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.

What We Offer:

We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, paid charity days, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.

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