Digital Marketing Manager (Affiliations)

Job Description

The Digital Affiliations Marketing Manager is responsible for strategic and
hands-on marketing that delivers world-class engagement with owner doctors,
ultimately inspiring doctors to consider Heartland Dental. Reporting to the
Director of Affiliations Marketing, this marketing leader will play a key role
in advancing Heartland Dental s growth.

This professional will be responsible for conceiving, driving and continuously
improving world-class marketing initiatives to accelerate growth. This role
will develop and manage scalable lead generation programs that improve
engagement, provide end-to-end optimized marketing support, demonstrate strong
multi-channel expertise, generate actionable insights from campaign performance
data, and flawlessly execute against findings. This professional has a track
record of improving B2B demand generation digital campaigns through multi-touch
online and offline channels, including PPC, display, content marketing, SEM,
social, email, direct mail, and events.

With more than 1,000 dental offices supported across 37 states, over 10,000
team members and over 1,600 supported doctors in our support, Heartland Dental
has a proven track record of growth and success. We re looking for
professional individuals who are open, positive and mentally flexible to join
our network of support.

This critical role supports B2B marketing and affiliations with key
responsibilities and activities including:
* Assist Director of Affiliations Marketing and marketing team to optimize
efficacy of marketing programs and efficiency
* Employ innovative digital marketing best practices to attract and engage
select audiences through the marketing funnel
* Leverage deep insights from various data sources to build a lead
generation system
* Segment audiences and build campaigns that increase highly qualified
marketing leads while decreasing overall acquisition costs through
strategic marketing activities
* Implement dynamic B2B messaging across all touchpoints and channels, both
online and offline
* Continually refine marketing campaigns using marketing automation best
practices in real-time, always-on digital marketing
* Execute against campaign roadmaps, create actionable measurement systems,
report on findings, all while focused on continual optimization through
each stage of the marketing funnel
* Build internal algorithm for attribution modeling within current martech
stack using scoring tools
* Mentor marketing strategists on day-to-day lead generation activities
that are flawlessly executed and measured at scale
* Collaborate with internal and external stakeholders to enhance world-
class marketing

Minimum Requirements:
* Bachelor s degree in marketing, communications, business, or related
discipline
* 7+ years progressive experience in B2B and/or agency experience
* Experience managing and developing a team
* HubSpot or other CXM certifications
* Data-driven decision maker
* Practical knowledge of digital marketing and automation concepts
* Proven track record of developing, executing, and measuring end-to-end
marketing campaigns
* Digital native: build campaign roadmaps, create measurement systems, and
report on findings through integrated martech
* Well versed in marketing campaign tracking tools and expert level CRM
and/or marketing automation
* Highly skilled in SEM, Google Analytics, PPC, paid search, paid social,
email nurturing, and display
* Comfortable with large datasets as well as ambiguity
* Ability to work well under pressure and prioritize multiple tasks
* Strong verbal and written communication skills with the ability to
collaborate with co-workers to accomplish common tasks

Desirable Qualifications:
* Master s degree in a related discipline or equivalent experience
* Experience in agency, B2C, and B2B markets
* Some commercial or operations experience

We put our people first at Heartland Dental, and that shows in our generous
benefits package.

Company retains the sole discretion to change the duties of the position at any
time.

We provide all employees and applicants for employment the protections of
federal, state, and local laws affording equal opportunity in employment.
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