Director, ALUNBRIG Global Brand Team

Job Description

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Job_Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-
driven market leadership and being a values-led company. To do this, we empower
our people to realize their potential through life-changing work. Certified as
a Global Top Employer, we offer stimulating careers, encourage innovation, and
strive for excellence in everything we do. We foster an inclusive,
collaborative workplace, in which our global teams are united by an unwavering
commitment to deliver Better Health and a Brighter Future to people around the
world. Discover more at .

OBJECTIVE

This position will partner with the Global Brand Lead to develop the commercial
strategy for ALUNBRIG this product and is dedicated support to execute on brand
projects. This person will be responsible for leading core workstreams in the
global commercial brand team (GGCBT) and key cross-functional relationships to
establish strategic direction. They will assess current trends and brand
performance, and implement necessary adjustments to strategies to meet market
and competitive conditions and achieve financial goals. Additionally, this
person will partner with the GBL in the development and execution of long and
short-term Global brand goals and corresponding marketing plans to ensure
profit, growth and expansion of the brand while ensuring alignment across
regions/LOCs and other functionswith company priorities and goals. As part of
this charge, the Director works globally and cross-functionally (with Regional
Brand Leads, LOC Marketing, MSA, GOR Market Research, Forecasting and
Competitive Intelligence, R&D, Alliance Management, TAU, etc.) to achieve
alignment on the global brand strategy and related components. The Director
also works with New Product Planning, where needed, to provide input into
components of the TA Disease Area strategy and commercial assessments that are
relevant to the Brand (e.g. LCM activities,TPPs, forecasts, aligned BD
opportunities, etc.)

ACCOUNTABILITIES
* Leading and managing the deliverables of the ALUNBRIG Global Commercial
Brand Team (GCBT). Develop global brand plan with regional and cross-
functional input, which includes an international commercial assessment
of the market and brand opportunity that is used to facilitate clinical
development planning, brand strategy development, financial valuation,
and tactical planning/budgeting.
* Represent the Brand on the Global Product Team (GPT) in identifying,
developing and championing asset maximization strategies, and facilitate
GPT decision-making through the communication of clear and unified global
commercial strategy
* Align development plan with commercial strategy and optimize the overall
global market value of the brand.
* Partner with Global Insights to conduct market analyses to shape target
product profiles, product positioning, and target product claims. Refine
strategy accordingly to ensure competitiveness of products in the market
place.
* Understand and help inform business partners of future market trends,
success factors, and competitive frame for the brand
* Facilitate commercial input to clinical development process by working
with Regions and LOCs to prioritize LCM opportunitunities to provide
meaningful differentiation for the brand
* Facilitate commercial input to clinical development process with GCBT to
determine key geographies for filing and launch sequence (if applicable,
in conjunction with Regions, Regulatory and IP)
* Serve as amember to GMST and collaborate with GMA to provide input for
the initial concept of branding of the science, KOL identification, life
cycle management planning, advisory board execution, publication
planning, conference plans, etc.
* Support Region brand teams as needed (ensures sharing of key resources/
documents for optimal efficiency)
* Participate and lead when necessary in regularly scheduled RCBT/GCBT
meetings (telecon, WebEx,face-to-face, etc) to ensure alignment/
coordination across regions in the planning and execution of the brand
strategies
* Ensure that appropriate processes are in place to optimally transition
launch readiness plans, including risk assessment and contingency
planning based on brand objectives and market forecasts
* Manage allocated budget
* Conduct ad hoc commercial assignments to support brand-related business
needs (e.g. future markets, related products/services, LCM opportunities,
etc.)
* Develop and update core messaging platform strategies and communication
tools to ensure that competitively superior, differentiated messages are
disseminated through regions and countries on an ongoing basis.

Required

EDUCATION, EXPERIENCE AND SKILLS
* Bachelors Degree
* At least years 8 experience with increasing responsibilities in sales,
marketing or related function
* Healthcare related experience

Desired
* MBA or degree in Biology, Chemistry, or related science
* Experience in marketing positions at a commercial pharmaceutical
organization, particularly roles with a global scope

Knowledge/Skills
* Industry knowledge understanding of the pharmaceutical industry and
key customer channels
* Therapeutic knowledge understanding of the disease state, treatment
paradigms and future trends.
* Product knowledge understanding of the medical /therapeutic usage o
the products
* Strategic Thinking possesses a vision for the brand/franchise, buil
a plan and executes to achieve
* Analytical ability to use logic and analysis to solve ambiguous/
complex business problems
* Marketing Techniques understanding of pharmaceutical marketing
methods, tools and concepts (e.g. market research, advertising, public
relations, media placement, etc.)
* Business Acumen ability to make sound business decisions by having
strong understanding about business, balancing unique regional/local
needs, financial objectives, and risks/benefits of decisions
* Leadership ability to inspire and empower others to be at their bes
and deals with corrective actions in a manner that inspires
accountability.
* Executive Communication ability to clearly and succinctly communica
(verbally/written) in a persuasive and appropriate manner at the
executive level
* Takeda Operations comprehensive understanding of Takeda's operating
structure and methods
* Budgeting create and maintain an accurate budget
* Global interactions / knowledge of regional nuances

LICENSES/CERTIFICATIONS
* Valid driver s license and passport

Travel_Requirements
* Significant international and domestic travel may be required (30-50%)

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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