Head of SMB (Merchants), GrabAds
Get to know our Team:
GrabAds allows Advertisers, Agencies, and Merchants to engage the Grab Audience via innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.
We would like You to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.
Get to know the Role:
You will report to the Head of GrabAds and Monetisation.
As the Regional Head of SMB Advertising (Merchants) for GrabAds, you will define, implement, and drive the marketing services used by Grab’s Mid Market and SMB Merchant base to promote and deliver ROI for their businesses. You will manage a direct team of experts and collaborate cross functionally with leaders from GrabAds, Grab Food, Grab Financial Group, Marketing and Product & Engineering to package compelling advertising solutions for broad adoption that will be utilized and supported via self service tools. The Head of SMB will ultimately be responsible for business planning, day to day execution, and target achievement.
This is a unique role & opportunity because you will have direct product input to the design and build of our SMB platforms working alongside our Product & Engineering leadership
Oversee all people management aspects including managing a highly motivated team, hiring / coaching / mentoring / retaining best-in-class performers, resource planning, career development and providing guidance for your Team Leads. Provide a conducive and progressive team environment for growth and learning.
Set clear partnership, pipeline management goals and KPIs for the team across multiple opportunity areas
Work cross-functionally across Grab’s various business units
Be a Role Model by ensuring a healthy working culture based on mutual respect and by personally embodying and demonstrating Grab principles.
The day-to-day activities
Identify and drive business, product, and operational requirements needed to support Merchant customers utilizing Grab’s SMB self-serve advertising services
Build, train, and deploy the GrabAds Merchant team of Sales Enablement, Product Marketing, and Customer Success resources
Gain a deep understanding of local needs for various sized Merchant partners including how their businesses operate, how marketing fits, and what challenges Grab can help alleviate to make them successful.
Design and Deploy scalable solutions and processes across Sales, Marketing, Operations, and Finance functions to support a high volume of Merchant partners
Collaborate with business units on joint marketing activity and develop our own SMB marketing programs
Pipeline management, sales forecasting and key sales reports with business KPIs
Organize and drive weekly updates, meetings, and communication across multiple advertising product & engineering stakeholders
Evangelize & Socialize among key stakeholders the importance of the SMB Advertising business as an important and very scalable path to profitability
The must haves:
8-12 years in sales or general management with experience working with SMBs in SE Asia
Previous experience with Self-Serve online sales platforms and customer adoption strategies
Sound understanding & experience of digital Ads Ecosystem both Online & Offline
Experience leveraging sales enablement tools (CRM, Content, Marketing Automation, etc…)
Demonstrated experience designing, implementing, and enforcing cross functional processes
Excellent communication & presentation skills with the ability to transmit across different level stakeholders
Analytical with a strong bias for data-based decisions
Team Player with the ability to work across a matrix environment in a fast paced environment
Strong organizational skills with the ability to manage multiple concurrent projects
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