Marketing and Insights Analyst
NTUC Enterprise Co-operative Limited is the holding entity and single largest shareholder of the NTUC group of Social Enterprises. We aim to create a greater social force to do good by harnessing the capabilities of the social enterprises to meet pressing social needs in areas like health and eldercare, childcare, daily essentials, cooked food and financial services. Serving over two million customers, NTUC Enterprise wants to enable and empower all in Singapore to live better and more meaningful lives.
The NTUC Enterprise Centre of Excellence for Data, Digitalisation and Technology leads the transformation of the NTUC Social Enterprises by leveraging digital technologies to become more nimble, adaptable and innovative in today’s digital age. The NTUC Enterprise Centre of Excellence for Data, Digitalisation and Technology has been registered as NTUC Enterprise Nexus, a wholly owned subsidiary of NTUC Enterprise.
The role of Marketing and Insights Analyst for FairPrice will be to apply advanced data analytic tools (statistical modelling, visualisation, andmarketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behaviour analysis, the candidate will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.
Identifying customer segments and understanding their buying behavior, demographics and life stage
Effective identification of potential pockets of growth, new customer segments and develop specific strategies to chase these growth pockets
Drive targeted campaigns by working with marketing and segment steam to identify target group to increase revenue per segment and penetration rate of product
Understand customer life time value and channel marketing spend to the most appropriate group of customers to maximize return on investment
Maximise returns on targeted campaigns through testing of various offers and communication mediums
Ensure timeliness and quality of end-to-end campaign execution
Implementation of self-service analytics to the other functions within the organization Drive transformational change within the organization towards customer centricity and data driven decision making
Focus will be on people with experience dealing with large datasets with heavy transaction platforms
Demonstrated hands-on experience of optimization engines for targeting marketing offers
Working knowledge and experience writing queries using MySQL and using visualization tools like Tableau
Experience working within data science teams, and product teams utilizing the latest software including capable experience with latest tools R, Python would be an advantage
Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas
Minimum 3-5 years of relevant experience in database marketing, customer data analytics
Preferably with working experience in commercial/operational decision making
Able to work independently and manage ambiguity
Clear structural thinking, and strong curiosity for problem solving
Motivated, meticulous and results oriented
Resourceful and problem solver
Excellent interpersonal and communication skills
Team player and ability to collaborate with stakeholders across functions
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