Senior Analyst, Category Leadership Ahold Delhaize

Job Description

TITLE
Senior Analyst, Category Leadership - Ahold Delhaize + East

LOCATION
Charlotte, NC (JMS Regional Sales Office or Remote)

REPORTS TO
Sr. Manager, Category Leadership Field

SUMMARY
This role is responsible for creating and managing customer-specific category management deliverables for both the Sales Team and directly to Customer Buyers. There is specific emphasis on actionable category and shopper insights that drive the business for both the assigned customers and Smucker Brands. Collects, summarizes, and presents available data in order to provide our sales force and category management team with information necessary to develop the business.

KEY RESPONSIBILITIES

Translates and synthesize consumer and shopper insights into national strategic category growth stories and initiatives

- Identify key customer and channel opportunities which inform JBPs
- Develop Category Leadership Plan and roadmap based on insights and opportunities
- Lead development and deployment of national stories into customizable category leadership plans

Translates Category Strategy into retailer specific category stories and growth initiatives

- Identify and activate against key retailer opportunities which inform JBPs
- Influence retailer category strategies through account specific Insights

Translate strategic category growth stories and initiatives for SBA into retailer specific action items

- Identify key customer and category opportunities which inform JBPs
- Lead development and deployment of national stories into customizable category leadership plans
- Influence retailer category strategies through account specific Insights

Assist Sales (National Account Managers and/or ASM Broker) in identifying market opportunities and communicate this information to cross functional teams

- Analyze customer business using IRI, Nielsen and customers proprietary data (shopper card, POS).
- Develop and present category reviews that will be leveraged to grow total category sales
- Use information from multiple data sources to identify Category opportunities
- Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement
- Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities and solutions for growth
- Analyze and design Plan-o-grams using JDA software

Participate in various training activities to enhance job performance and personal growth. Conduct market visits that include:

- Shopper Insights
- Retail audits
- Account calls
- Business planning sessions
- Complete/attend all necessary information & technology training

Assist other functional areas to develop business opportunities and provide information

- Work with Marketing to identify and close opportunities; monthly reporting of new product launches
- Work with Marketing Research to analyze, recap, and disseminate research findings
- Work with Category Development Manager on special projects

SELECTION CRITERIA
Education

- Bachelor's degree is required

Experience

- 3+ years of experience in analytical sales or category management required
- Strong syndicated sales data software experience (i.e. IRI or Nielsen) required
- Shelving software experience (Apollo/JDA) preferred
- Experience with customer POS, Shopper data is a plus

Other

- Strong computer and analytic skills
- Excellent written and verbal communication skills
- Self-Starter, ability to prioritize workload

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