Senior Digital Content Strategist

Job Description

Position description

Vital Strategies is a US-based international public health organization working
in more than 70 countries to address important and challenging health issues.
We develop and oversee programs to strengthen public health systems and address
leading causes of morbidity and mortality, providing expertise in project
implementation and management, strategic communications, epidemiology and
surveillance, and other core public health capacities.
Resolve to Save Lives is a global health initiative of Vital Strategies that
since 2017 has been working closely with governments, the World Health
Organization, the World Bank, academic and other partners in a number of
countries to strengthen national capacity to prevent, detect and respond to
epidemic threats. For more information about our Prevent Epidemics initiative,
visit: and

Vital_Strategies_Has_Several_Web_Domains

Resolve to Save Lives, an initiative of Vital Strategies, is seeking a senior
digital content strategist to lead the ongoing development of our digital
platforms, provide strategic communications guidance on optimizing existing
domains and streamlining communications products across platforms.
* (currently featuring all our COVID-19 work)
*
*
*
*
*
* Several microsites for specific COVID-19 projects
The senior digital content specialist will be tasked with providing evidence-
based recommendations for improving content delivery and promotion across
platforms, with a primary focus on improving , which has
quickly transitioned to meet the organization s COVID-19 needs. RTSL has in
house senior-level designers, web developers and communications staff to
support this work. Reporting to the Communications Director, the senior digital
content specialist will be responsible for merging the talents of our in-house
team with a robust website redesign implementation strategy and long-term
content management workflow that keeps all our digital platforms current,
complimentary and effective. Our team is fast paced. The ideal candidate will
need to hit the ground running, implementing a new strategy immediately and
refining throughout the term of the contract.

Main_Responsibilities
* Content strategy:
o Conduct a content audit and comparative audit, develop content
matrix and editorial guidelines for main Vital Strategies COVID
sites (, , , )
o Improve content delivery and promotion across COVID sites
o Evaluate past SEO strategies and recommend new strategy for COVID
sites
o Set guidelines for the tone, style and voice for COVID sites
o Recommend and implement an editorial strategy so content is
consistent and compelling across all delivery systems, including
social media
o Measure and analyze which content is resonating and which content
isn t, make recommendations for optimization
o Draft content as needed
* CMSredesign
o Taxonomy and metadata recommendations, site maps, content models,
workflow recommendations
o Project manage website redesign timeline to meet COVID-19 needs
* Any other duties as assigned

Qualifications
* Minimum 15 years of experience in digital content strategy, website
redesign and marketing
* University degree
* Demonstrated project management experience
* Exceptional writing skills
* Previous experience with digital campaign implementation
* Clear, effective and responsive communicator
* Proficiency in HTML and CSS is a plus
* Experience with Wordpress and Statamatic CMS systems
* Experience in public health or healthcare a plus
* Self-motivated, excellent organizational skills, detail-oriented, ability
to prioritize, multi-task and meet deadlines
* Can build trust and collaborate effectively with team members
* Ability to work in a fast-paced, high pressure environment with multiple
stakeholders
* Enthusiasm for the mission of Vital Strategies / Resolve to Save Lives
and the communities we serve
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