UX Writer, Growth
At HubSpot, our core value is to solve for the customer. The UX team lives this every day as we strive to deeply understand and solve for our customers’ needs, attitudes, and behaviors The Growth Product Group is looking for an experienced Content Designer to join our team.
You will be responsible for creating data-driven, user-focused content strategy and design. You'll be an embedded member of a fast-paced, growth-oriented, and highly iterative product team, while enjoying the support and community of a growing UX Content Design group. Our embedded partnership allows our Content Designers to have tremendous impact and autonomy as they solve problems that help the business grow.
The kind of Content Designer we’re looking for will care equally about creating a great customer experience and generating business impact, and will be creative and enthusiastic about achieving both. In this role, you will work closely with product managers, product designers, UX researchers, product analysts, product marketers, developers, and localization experts to design user-focused content for the teams under the Growth Product Group. As part of these teams, you will be responsible for demonstrating and delivering a scalable, data-driven, and collaborative approach to content design.
The Growth Product Group expands the value and customer base across HubSpot Product through rapid-form data experimentation. This complex discipline impacts all areas of the HubSpot product and explores the journey of our freemium and Starter users through acquisition, monetization, and product onboarding, as well as broad strategic vision. Growth’s mission is to identify the highest-impact opportunities, turn them into compelling customer experiences, test them through experimentation, and build on the best of them.
In this role, you’ll get to: Design and deliver experiences that help our customers and our business grow
Collaborate across teams and disciplines to create a product-wide content strategy around user acquisition, e-commerce, product comprehension, and onboarding Independently experiment with and test content that’s supportive of a growing, global user base Integrate and advocate for global-first practices, accessibility, and inclusive principles in every design
Contribute to and expand upon the HubSpot Canvas design system, as well as the HubSpot Style Guide Help develop the skills of other members of the UX Content Design group and the UX Design team Expand and promote a style of content design that’s iterative, based on quantitative and qualitative data, and focused on users’ needs, values, and growth
We are looking for people who: Drive large, comprehensive projects and understand how they will advance a company-wide strategy Formulate, experiment with, and advocate for content design that improves both usability and business metrics
Understand how to gather and interpret complex data and use it to create successful content Excel at leading productive discussions Have healthy interpersonal problem-solving skills
Demonstrate a history of designing compelling product content, as well as developing the strategy behind it Are comfortable testing content, iterating, and reporting out on results Help us grow and nurture a world-class Content Design and Growth practice
Enjoy building trust with customers, collaborators, and cross-functional teams Experience with experimentation, data analytics, onboarding and acquisition is a plus HubSpot’s Growth UX team thrives on:
Focusing on our customers’ experiences while balancing objectives that are critical to the business Using strategic thinking to evaluate high-leverage opportunities to drive business growth through implementing research findings Expertise in stakeholder management
Strong advocacy in experimentation as a framework for learning and applying those learnings to achieve business outcomes Proven track records of growing key business metrics through UX-led initiatives If you’re curious to learn more about the impact of content design on the Growth Team at HubSpot, read about Storytelling in Onboarding and Content Testing.
To learn more about the Growth Team, please read: Building a Team of Growth: What I’ve Learned from Failure, Experimentation & Inclusion Confidence can sometimes hold us back from applying for a job.
But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
About HubSpot HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses.
Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency.
If that sounds like something you’d like to be part of, we’d love to hear from you. You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.
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