Volunteer Marketing Strategy Consultant for Dining Safety Alliance

Job Description

Dining Safety Alliance is seeking skilled volunteer support through Taproot
Plus. Taproot Plus is an online platform that connects nonprofits to
professionals seeking strong opportunities to volunteer their talent for good.
All Taproot Plus projects are vetted and once Dining Safety Alliance selects a
volunteer applicant, Taproot Plus will provide resources and support to help
make the project a success.

About_This_Project

If you would like to learn more about this organization and project, please
follow the apply link to schedule a preliminary call with a representative of
the organization.

About_This_Organization

The Dining Safety Alliance is a not-for-profit 501(c)(3) organization dedicated
to improving public health by working with the restaurant and hospitality
industry to promote food safety, improve processes, and make standardized
restaurant inspection grades easily accessible to consumers, companies, and
other organizations.

Marketing Strategy - Marketing strategy for food safety education

is a nonprofit poised to offer a critical educational
resource for food delivery staff. The COVID-19 pandemic has identified an
educational void. DiningSafetyAlliance will meet that need. A robustly designed
marketing strategy will focus on three groups: hospitality industry vendors,
food delivery staff and independent restauranteurs. Our marketing goals are to
1) increase sponsorship from the hospitality vendor industry 2) increase
awareness of our sponsored and free educational program to food delivery staff
3) offer restaurant owners a tool to monitor successful completion of our
"Delivery Food Safety" course. The entire world is now acutely aware of the
need for stricter food safety. With restaurant closures, many restaurants and
customers are turning to home food delivery. Unfortunately, there are food
safety risks for the public and handling risks for delivery staff. How well
prepared, in food safety principles, are the delivery staff? What precautions
are taken to keep transported food safe? What precautions are taken for
delivery staff safety? This creates the milieu for a foodborne illness
epidemic. The team at Dining Safety Alliance is deeply committed to mitigating
that risk. Passionate expertise in marketing will make that happen.
has connected with thousands of hospitality industry
vendors through participation in national forums; restaurant workers and
restaurant owners through our sponsored Window Decal program. Our website and
social media channels are operational. Our "Delivery Food Safety" course is
developed and being revised to be ready for implementation, coincident with the
marketing plan. The service offered to be offered restauranteurs is complete.

This project can be done remotely.
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